SAFE Roads Campaign Begins May 14th

Campaign Launch Includes Two Media Events in Winnipeg & Brandon

For the eighth year in a row, a group of community stakeholders are teaming up as safety partners to launch the annual SAFE Roads campaign, aimed at raising awareness of the safety of road construction workers.

Soon you’ll be seeing radio, billboard and transit bus ads urging motorists to simply slow down when driving through construction zones.

This year’s campaign will run May 14 – June 18, 2012, and two campaign media launch events take place on May 17 in Winnipeg and in Brandon.

We were very pleased in 2011 to learn during our market research that:

• 58% polled recognized the campaign – up from 34% in 2009
• More than 50% are frustrated at driving through construction zones
• Roughly 70% ‘witness’ others driving too fast or in an unsafe manner through construction zones
• More than 95% recognize the importance of worker safety within construction zones

Watch the Heavy News Weekly for a complete wrap up on the Winnipeg media event.

Remember to drive safely this summer!